— Web Analytics & KPI Tracking
Web analytics & KPI Tracking Services
Maximise Your Business Growth with Web Analytics & KPI Tracking
In today’s digital landscape, understanding your website’s performance and user behavior is crucial for driving business growth. At Yeti Marketing, we offer comprehensive Web Analytics and KPI Tracking services designed to help small and medium-sized businesses in Brampton, Toronto, London, and Mississauga make data-driven decisions and achieve their marketing goals.
— Business Challenges
Challenges for Small & Medium Businesses
Many small and medium-sized businesses encounter several obstacles when it comes to web analytics and KPI tracking:
Complexity of Setup: Establishing and configuring Google Analytics can be daunting without technical expertise.
Data Overload: The sheer volume of data can be overwhelming, making it difficult to identify key metrics.
Lack of Insights: Without proper analysis, raw data is not actionable, hindering informed decision-making.
Time Constraints: Business owners often lack the time to delve deep into analytics while managing other responsibilities.
Cost of Tools and Expertise: Investing in analytics tools and hiring experts can be expensive.
— How we help
How Yeti Marketing
Can Help
Yeti Marketing addresses these challenges with our comprehensive Website Analysis KPI Tracking packages, offering cost-effective solutions that reduce overall business expenses while aiding businesses to take informed business decisions.
Expert Setup and Management: Our team handles the technical setup and management, ensuring accurate data collection.
Actionable Insights: We translate complex data into clear, actionable insights to guide your marketing decisions.
Time Savings: Focus on running your business while we manage your analytics and reporting.
Reduce Costs and Boost Growth: By availing Yeti Marketing’s Google Analytics and KPI Tracking services, you can reduce overall business costs associated with web analytics and make informed decisions that drive growth. Our expert team provides the insights and support you need to optimize your online presence and achieve your business goals.
Our web Analytics & KPI Tracking packages
We provide specific packages to meet the unique needs of businesses, ensuring you get the most out of your analytics data without the hassle at a low cost. The monthly package includes:
Account Setup:
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- Google Analytics Creation and Configuration: We set up your Google Analytics account for optimal data tracking.
- Tracking Code Implementation: Ensure accurate data collection by adding the tracking code to your website.
Audience Tracking:
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- Demographics: Analyze age and gender to understand your audience better.
- Geography: Track user locations by country, city, and language.
- Behavior: Monitor new vs. returning visitors, visit frequency, and engagement metrics.
- Technology: Gain insights into browsers and operating systems used.
- Devices: Understand device categories to optimize user experience.
Acquisition Tracking:
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- Traffic Channels: Overview of organic search, direct, referral, social traffic, and more.
- Referrals: Identify websites sending traffic to your site.
- Google Ads Integration: Measure and analyze your Google Ads campaign performance.
Behavior Tracking:
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- User Behavior Overview: General insights into user interactions on your site.
- Behavior Flow: Visualize user navigation paths.
- Site Content Analysis: Review pageviews, unique pageviews, and average time on page.
- Search Terms: Track and analyze search terms used on your site.
- Event Tracking: Monitor user interactions like clicks, video plays, and downloads.
Traffic Metrics Tracking:
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- Total Visits: Total number of site visits.
- Unique Visitors: Distinct individuals visiting your site.
- Sessions: Groups of interactions within a time frame.
- Pageviews: Total number of pages viewed.
- Bounce Rate: Percentage of single-page visits.
- Average Session Duration: Average length of user sessions.
Engagement Tracking:
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- Pages per Session: Average number of pages viewed per session.
- New vs. Returning Visitors: Compare new and returning visitors.
- User Flow: Visual representation of user paths.
- Top Pages: Most visited pages.
- Exit Pages: Pages where users most frequently leave.
- Conversions (Goal Completions): Track goal completions like form submissions and downloads.
Monthly Reports:
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- Receive detailed monthly reports with actionable insights to optimize your strategy.
— why
Why Businesses need
web analytics & KPI Tracking
Why do Businesses need to analyse websites and track KPI?
Web analytics and KPI tracking are essential for business growth. Here’s why:
Data-Driven Decisions
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- Informed Strategies: Make smarter decisions with insights into user behavior and trends.
- Optimize Campaigns: Track marketing performance and focus on effective channels.
Enhanced User Experience
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- Improve Usability: Analyze navigation patterns to enhance user experience.
- Personalize Content: Tailor offerings based on user preferences.
Boost ROI
- Track Conversions: Monitor goals like form submissions and purchases.
- Optimize Budget: Allocate resources to the most effective strategies.
Competitive Edge
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- Benchmarking: Compare performance with industry standards.
- Adapt Quickly: Stay ahead with real-time data insights.
Customer Insights
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- Demographic Data: Understand your audience’s age, gender, and location.
- Engagement Metrics: Create engaging content based on user interaction.
Growth and Scalability
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- Scalable Strategies: Develop strategies that grow with your business.
- Future Planning: Predict trends and plan for long-term success.
— get in touch
ready to harness the power of data?
Contact Yeti Marketing today to learn how our web analytics and KPI tracking services can help you make smarter decisions, enhance user experience, and achieve your business goals. Get in touch to get started.